Do you see that your looks, awkwardness, lack of skill, or lack of money as a barrier between you and your goal? You may say, “It’s my lack of confidence, lack connections, or this or that. Face yourself and think again.
In business, you have to craft your vision and live it day-in and day-out carefully. Your vision is your why … why your business exists?
Apple’s vision is to create innovative products and think different. Apple was a start-up in the 70s … remember this!
Have you crafted your vision? You might think, “but, I am a small business … I am not Apple!!!” Even small businesses need a compass. To keep on track and focus, your vision is your compass.